Singapore Media Academy (SMA) (Chinese: 新加坡传媒学院), a wholly owned subsidiary of MediaCorp, is an appointed Media Continuing Education and Training (CET) centre for the Creative Industries. Aspiring talents and working professionals can now look forward to upgrading themselves through the nationally recognised Creative Industries (CI) Workforce Skills Qualifications (WSQ) training programmes at SMA. Incorporated since November 2005, Singapore Media Academy consolidates over 40 years of expertise in broadcasting and media management in Singapore, and offers training, educational and consultancy services to address the needs of the local and regional media industries.

SMA was appointed by the Singapore Workforce Development Agency (WDA) in October 2008 as a media Continuing Education and Training (CET) centre to offer WSQ training under the Creative Industries WSQ (CI WSQ) framework, which was developed to address manpower and training needs of the media industry in Singapore.

The campus is currently situated at Clarke Quay, Riverside Point, to provide best-in-class training at highly subsidised rates for aspiring talents and working professionals seeking to embark on a career in the media industry.

Singapore (ⁱ/ˈsɪŋəpɔər/ SI-ngə-pohr), officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, 137 kilometres (85 mi) north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the Singapore Strait to its south. Singapore is highly urbanised but almost half of the country is covered by greenery. More land is being created for development through land reclamation.

Han Hyo-joo (Korean: 한효주, born February 22, 1987 in Cheongju, North Chungcheong) is a South Korean actress and model.

Han was first discovered in a teenage beauty pageant in 2003. She began her acting career in the sitcom Nonstop 5 and the gangster comedy My Boss, My Teacher. Han raised her profile by being cast in Spring Waltz, the fourth and final installment of TV director Yoon Suk-ho's Season Dramas series, following Autumn in My Heart, Winter Sonata and Summer Scent. Though it received low ratings in Korea, Spring Waltz was exported to and aired in other Asian countries, including Indonesia, China, Taiwan, Hong Kong, Thailand, Singapore and the Philippines.

In 2006 director Lee Yoon-ki cast the newbie in the starring role in his low-budget indie Ad-lib Night, which follows a young woman who rediscovers herself through an eerie overnight encounter with strangers. Han followed that with two highly successful TV projects - KBS daily drama Like Land and Sky in 2007 and SBS masked-adventurer series Iljimae in 2008. She made another independent film, Ride Away, which debuted at the 2008 Jeonju International Film Festival.